diff --git a/modules/marketing_campaign/CHANGELOG b/modules/marketing_campaign/CHANGELOG
index e8c835234b..ca61be95de 100644
--- a/modules/marketing_campaign/CHANGELOG
+++ b/modules/marketing_campaign/CHANGELOG
@@ -1,3 +1,4 @@
+* Add UTM parameters to shortened URL
 
 Version 7.0.0 - 2023-10-30
 --------------------------
diff --git a/modules/marketing_campaign/__init__.py b/modules/marketing_campaign/__init__.py
index 43c550da9f..e1091f3f81 100644
--- a/modules/marketing_campaign/__init__.py
+++ b/modules/marketing_campaign/__init__.py
@@ -13,10 +13,11 @@ try:
 except ImportError:
     OpportunityAbstract = None
 
-from . import marketing, sale, sale_opportunity_reporting, sale_reporting
-from .marketing import MarketingCampaignMixin, Parameter
+from . import marketing, sale, sale_opportunity_reporting, sale_reporting, web
+from .marketing import MarketingCampaignMixin, MarketingCampaignUTM, Parameter
 
-__all__ = ['register', 'Parameter', 'MarketingCampaignMixin']
+__all__ = [
+    'register', 'Parameter', 'MarketingCampaignMixin', 'MarketingCampaignUTM']
 
 
 def register():
@@ -41,6 +42,9 @@ def register():
     Pool.register(
         sale.POSSale,
         module='marketing_campaign', type_='model', depends=['sale_point'])
+    Pool.register(
+        web.ShortenedURL,
+        module='marketing_campaign', type_='model', depends=['web_shortener'])
     if SaleAbstract:
         Pool.register_mixin(
             sale_reporting.AbstractMarketingCampaign, SaleAbstract,
diff --git a/modules/marketing_campaign/doc/reference.rst b/modules/marketing_campaign/doc/reference.rst
index 354edb044f..be30f463c7 100644
--- a/modules/marketing_campaign/doc/reference.rst
+++ b/modules/marketing_campaign/doc/reference.rst
@@ -31,4 +31,10 @@ Campaign
 
    Yield the field names of the :class:`Parameter` fields.
 
+.. class:: MarketingCampaignUTM
+
+   The *MarketingCampaignUTM* is a mixin_ that helps to add UTM_ parameters to
+   URL.
+
 .. _mixin: https://en.wikipedia.org/wiki/Mixin
+.. _UTM: https://en.wikipedia.org/wiki/UTM_parameters
diff --git a/modules/marketing_campaign/marketing.py b/modules/marketing_campaign/marketing.py
index f4aa28d6bd..c68fd81812 100644
--- a/modules/marketing_campaign/marketing.py
+++ b/modules/marketing_campaign/marketing.py
@@ -1,6 +1,8 @@
 # This file is part of Tryton.  The COPYRIGHT file at the top level of
 # this repository contains the full copyright notices and license terms.
 
+from urllib.parse import parse_qsl, urlencode, urlparse, urlunparse
+
 from sql.functions import Lower
 from sql.operators import Equal
 
@@ -78,6 +80,38 @@ class Source(Parameter):
     __name__ = 'marketing.source'
 
 
+class MarketingCampaignUTM:
+    __slots__ = ()
+
+    @property
+    def utm_campaign(self):
+        if campaign := getattr(self, 'marketing_campaign', None):
+            return campaign.name
+
+    @property
+    def utm_medium(self):
+        if medium := getattr(self, 'marketing_medium', None):
+            return medium.name
+
+    @property
+    def utm_source(self):
+        if source := getattr(self, 'marketing_source', None):
+            return source.name
+
+    def add_utm_parameters(self, url):
+        params = {}
+        for name in ['utm_campaign', 'utm_medium', 'utm_source']:
+            if value := getattr(self, name):
+                params[name] = value
+        if params:
+            url_parts = list(urlparse(url))
+            query = dict(parse_qsl(url_parts[4]))
+            query.update(params)
+            url_parts[4] = urlencode(query)
+            url = urlunparse(url_parts)
+        return url
+
+
 class MarketingCampaignMixin(Model):
 
     marketing_campaign = fields.Many2One(
diff --git a/modules/marketing_campaign/setup.py b/modules/marketing_campaign/setup.py
index 76f3a810e1..0c657bae69 100755
--- a/modules/marketing_campaign/setup.py
+++ b/modules/marketing_campaign/setup.py
@@ -55,6 +55,7 @@ tests_require = [
     get_require_version('trytond_sale'),
     get_require_version('trytond_sale_opportunity'),
     get_require_version('trytond_sale_point'),
+    get_require_version('trytond_web_shortener'),
     ]
 
 setup(name=name,
diff --git a/modules/marketing_campaign/tests/test_module.py b/modules/marketing_campaign/tests/test_module.py
index 712f361d16..1ac33fdcda 100644
--- a/modules/marketing_campaign/tests/test_module.py
+++ b/modules/marketing_campaign/tests/test_module.py
@@ -1,12 +1,47 @@
 # This file is part of Tryton.  The COPYRIGHT file at the top level of
 # this repository contains the full copyright notices and license terms.
-from trytond.tests.test_tryton import ModuleTestCase
+
+from unittest.mock import patch
+
+from trytond.model import ModelStorage
+from trytond.modules.marketing_campaign import MarketingCampaignUTM
+from trytond.pool import Pool
+from trytond.tests.test_tryton import ModuleTestCase, with_transaction
 
 
 class MarketingCampaignTestCase(ModuleTestCase):
     "Test Marketing Campaign module"
     module = 'marketing_campaign'
-    extras = ['sale', 'sale_opportunity', 'sale_point']
+    extras = ['sale', 'sale_opportunity', 'sale_point', 'web_shortener']
+
+    @with_transaction()
+    def test_shortened_url_add_utm(self):
+        "Test add UTM to shortened URL"
+        pool = Pool()
+        ShortenedURL = pool.get('web.shortened_url')
+        URLAccess = pool.get('web.shortened_url.access')
+        Campaign = pool.get('marketing.campaign')
+
+        with patch.object(URLAccess, 'save'):
+            class Record(MarketingCampaignUTM, ModelStorage):
+                __slots__ = ('marketing_campaign',)
+                id = 1
+
+            Record.__setup__()
+            Record.__post_setup__()
+
+            campaign = Campaign(name='campaign')
+            campaign.save()
+            record = Record()
+            record.marketing_campaign = campaign
+            shortened_url = ShortenedURL(
+                redirect_url='http://example.com/',
+                record=record,
+                method=None)
+
+            self.assertEqual(
+                shortened_url.access(),
+                'http://example.com/?utm_campaign=campaign')
 
 
 del ModuleTestCase
diff --git a/modules/marketing_campaign/tryton.cfg b/modules/marketing_campaign/tryton.cfg
index 95c1abaef7..c29f49a9c0 100644
--- a/modules/marketing_campaign/tryton.cfg
+++ b/modules/marketing_campaign/tryton.cfg
@@ -7,6 +7,7 @@ extras_depend:
     sale
     sale_opportunity
     sale_point
+    web_shortener
 xml:
     marketing.xml
     sale.xml
diff --git a/modules/marketing_campaign/web.py b/modules/marketing_campaign/web.py
new file mode 100644
index 0000000000..d47401da16
--- /dev/null
+++ b/modules/marketing_campaign/web.py
@@ -0,0 +1,17 @@
+# This file is part of Tryton.  The COPYRIGHT file at the top level of
+# this repository contains the full copyright notices and license terms.
+
+
+from trytond.pool import PoolMeta
+
+from .marketing import MarketingCampaignUTM
+
+
+class ShortenedURL(metaclass=PoolMeta):
+    __name__ = 'web.shortened_url'
+
+    def access(self, **values):
+        url = super().access(**values)
+        if isinstance(self.record, MarketingCampaignUTM):
+            url = self.record.add_utm_parameters(url)
+        return url