diff --git a/CHANGELOG b/CHANGELOG
index 129a65fd29..91333d2df6 100644
--- a/CHANGELOG
+++ b/CHANGELOG
@@ -1,3 +1,5 @@
+* Support Genshi expressions in email title
+
 Version 5.6.0 - 2020-05-04
 * Bug fixes (see mercurial logs for details)
 
@@ -5,4 +7,4 @@ Version 5.4.0 - 2019-11-04
 * Bug fixes (see mercurial logs for details)
 
 Version 5.2.0 - 2019-05-06
-* Initial release
\ No newline at end of file
+* Initial release
diff --git a/marketing_automation.py b/marketing_automation.py
index 31ac5f7d4c..73c61b6b33 100644
--- a/marketing_automation.py
+++ b/marketing_automation.py
@@ -19,7 +19,7 @@ except ImportError:
 from sql import Literal
 from sql.aggregate import Count
 from sql.functions import Substring, Position
-from genshi.template import MarkupTemplate
+from genshi.template import MarkupTemplate, TextTemplate
 from genshi.core import START, END, QName, Attrs
 
 from trytond.config import config
@@ -315,7 +315,10 @@ class Activity(ModelSQL, ModelView):
             'invisible': Eval('action') != 'send_email',
             'required': Eval('action') == 'send_email',
             },
-        depends=['action'])
+        depends=['action'],
+        help="The subject of the email.\n"
+        "The Genshi syntax can be used "
+        "with 'record' in the evaluation context.")
     email_template = fields.Text(
         "E-Mail Template",
         translate=True,
@@ -445,6 +448,7 @@ class Activity(ModelSQL, ModelView):
         super().validate(activities)
         for activity in activities:
             activity.check_condition()
+            activity.check_email_title()
             activity.check_email_template()
 
     def check_condition(self):
@@ -471,6 +475,18 @@ class Activity(ModelSQL, ModelView):
                     activity=self.rec_name,
                     exception=exception)) from exception
 
+    def check_email_title(self):
+        if not self.email_title:
+            return
+        try:
+            TextTemplate(self.email_title)
+        except Exception as exception:
+            raise TemplateError(
+                gettext('marketing_automation'
+                    '.msg_activity_invalid_email_title',
+                    activity=self.rec_name,
+                    exception=exception)) from exception
+
     def execute(self, activity, **kwargs):
         pool = Pool()
         RecordActivity = pool.get('marketing.automation.record.activity')
@@ -569,6 +585,9 @@ class Activity(ModelSQL, ModelView):
                     yield END, QName('img'), pos
                 yield kind, data, pos
 
+        title = (TextTemplate(translated.email_title)
+            .generate(record=record.record)
+            .render())
         template = MarkupTemplate(translated.email_template)
         content = (template
             .generate(record=record.record)
@@ -578,7 +597,7 @@ class Activity(ModelSQL, ModelView):
         msg = MIMEMultipart('alternative')
         msg['From'] = self.email_from or config.get('email', 'from')
         msg['To'] = to
-        msg['Subject'] = Header(translated.email_title, 'utf-8')
+        msg['Subject'] = Header(title, 'utf-8')
         if html2text:
             converter = html2text.HTML2Text()
             part = MIMEText(
diff --git a/message.xml b/message.xml
index a2b4d2e7ca..a00ee5067e 100644
--- a/message.xml
+++ b/message.xml
@@ -12,6 +12,9 @@ this repository contains the full copyright notices and license terms. -->
         <record model="ir.message" id="msg_activity_invalid_email_template">
             <field name="text">Invalid e-mail template in activity "%(activity)s" with exception "%(exception)s".</field>
         </record>
+        <record model="ir.message" id="msg_activity_invalid_email_title">
+            <field name="text">Invalid e-mail title in activity "%(activity)s" with exception "%(exception)s".</field>
+        </record>
         <record model="ir.message" id="msg_activity_record_unique">
             <field name="text">Record Activity must be unique by record and activity.</field>
         </record>
diff --git a/setup.py b/setup.py
index 6ec618a9a7..b06d416013 100755
--- a/setup.py
+++ b/setup.py
@@ -51,7 +51,7 @@ for build in ['CI_BUILD_NUMBER', 'CI_JOB_NUMBER', 'CI_JOB_ID']:
 if local_version:
     version += '+' + '.'.join(local_version)
 
-requires = ['werkzeug']
+requires = ['werkzeug', 'Genshi']
 for dep in info.get('depends', []):
     if not re.match(r'(ir|res)(\W|$)', dep):
         requires.append(get_require_version('trytond_%s' % dep))